Here in our Exeter design studio, we see a lot of leaflets and know what works and what doesn’t. Use these tips to make sure your message is getting across to old customers and new prospects.
- Write your headline like a newspaper – keep it crisp and clear.
- Position the headline at the top so it doesn’t get hidden when in a display rack.
- A big striking image is eye-catching and we have millions for you to choose from.
- Put your logo at the bottom; do not be tempted to stick it at the top.
- Use a time bound offer or a discount voucher to motivate people to respond.
- Expand on the offer on the back with some suitably worded text.
- Tell them what to do next. Call, email or order online. Do not assume they know!
Use our Premium Gloss Leaflets, which have been permanently reduced in price to make the most of your marketing spend.